Telling Stories of Real People Using Google Workspace with Gemini

The ultimate goal of this project was to share inspiring stories about real people using Google Workspace with Gemini, highlighting the benefits for their businesses and communities. These stories showcase a wide range of individuals and companies, from diverse locations and industries.

Empowering Businesses of All Sizes

Harris emphasizes that "if a cattle rancher in Nebraska and a boat maker from Maine can leverage AI for success, we believe any business of any size can." Keri praises the companies featured in the project, noting that "some of what they’re using AI for is so simple but so smart — ‘help me write the grant proposal since that isn’t my favorite part of my job or help me catch up on last week’s emails.’"

A Diverse Range of Businesses and Locations

Jeff Curry, Director of Creative Studio for Google Cloud, highlights what makes this project special: the diverse range of people, places, and businesses from across the U.S. using Gemini. "We really wanted each story to feel appropriate to its community and place," he says.

Finding and Filming 50 Small Businesses Across the Country

Harris’s initial idea for the project involved reaching out to Gemini and outlining a strategy document. He then worked with his team to source and connect with small businesses across the country. They narrowed down the list from thousands of Workspace customers to under 500 companies, using Gemini’s AI capabilities to identify the most promising candidates.

Efficient Selection and Filming Process

The team used AI Studio to review and summarize interview transcripts, reducing the selection process from hours to under 15 minutes. With a crew of 50, split into five teams, they captured hundreds of hours of footage in all 50 states within a 10-week timeframe.

Creating Engaging Ad Spots

The team uploaded interview transcripts to NotebookLM to find great quotes and voiceover lines for the ad spots, making the process efficient. The resulting ads will be showcased during this year’s big game, inspiring entrepreneurs everywhere.

Inspiring Entrepreneurs Everywhere

Keri hopes the ads will excite the featured companies and inspire entrepreneurs across the country. With Gemini now included for all Workspace customers, she looks forward to seeing the next wave of stories: "Now that Gemini is included for all Workspace customers, we can’t wait to see the next wave of stories!"