The Evolution of WordPress: A Premier Content Management System
Since its launch in 2003, WordPress has evolved from a popular blogging tool to a premier Content Management System (CMS) used by businesses of all sizes.
WordPress Adoption Across Various Verticals
While WordPress adoption has surged across various verticals, its application among global enterprises has been particularly noteworthy. These organizations find new and innovative ways to reap the benefits of WordPress.
Exploring the State of Enterprise WordPress
To explore these unfolding trends more deeply, WP Engine Agency Partner Big Bite, a leading enterprise WordPress agency, is conducting a survey to gather insights for its upcoming State of Enterprise WordPress 2023 report.
Take the Survey
You can take the survey here if you’re an enterprise WordPress user.
The Survey: Exploring WordPress Adoption and Usage
The survey explores WordPress adoption and usage across large organizations, covering aspects such as budgets, publishing processes, and custom functionality.
The Report: Advantages and Challenges of Using WordPress
The report promises to provide a thorough understanding of both the advantages and challenges of using WordPress from the perspective of its extensive global brand community, influencing the future of WordPress in enterprise settings.
Insights from Big Bite CEO Iain McPherson
To learn more about the survey and the current state of WordPress use in the enterprise, we sat down with Big Bite CEO Iain McPherson for a closer look at what his team hopes to find.
About Big Bite
Set up in 2010, Big Bite is a UK-based enterprise WordPress agency that specializes in working with multi-faceted enterprise organizations that have lots of contributors, lots of content, and lots of challenges.
Focus on Enterprise
By building scalable digital solutions and plugins exclusively on WordPress, Big Bite helps organizations across the globe achieve their publishing goals, including media outlets and high-profile brands such as The Times, New York Post, and Amnesty International.
Innovative Functionality
For Big Bite, focusing on enterprise gives them the opportunity to really push the boundaries of the platform, as their clients often task them with developing new and innovative functionality. Creating cutting-edge plugins and features has always been a high priority for them, which is why they were the first agency in the world to build an enterprise-level project using Gutenberg.
Evolving Enterprise Needs
Many of the fundamental needs of large-scale organizations are mostly the same as when Big Bite first started out, however, the tech continues to evolve, so how they meet those requirements has shifted significantly, particularly over the last few years. For example, many businesses want a publishing solution that can cut production times, and Big Bite has often achieved that by creating custom templates and streamlined workflows, whereas now they’d also look to leverage the efficiency of AI.
Tracking Evolving Enterprise Needs
Actively listening to the enterprises they work with is a major part of what Big Bite does, and that keeps them on top of changing needs and helps them to identify requirements early on. For almost every project they deliver, they also carry out discovery sessions with brands to gather authentic insights into how end-users create content, collaborate across departments, and actually interact with their CMS on a day-to-day basis. That process alone gives them a great deal of data, which then informs development decisions as well as longer-term roadmaps. However, by introducing the State of WordPress survey, they’re looking to expand that knowledge much further and share their findings with the wider industry.
Importance of Keeping Up with Enterprise Needs
Knowing your customer and understanding their needs, wants, and motivations is crucial for any business in any sector, but it’s particularly important when working with world-class brands. Enterprises tend to be market leaders, which means they’re not just following trends, they’re setting benchmarks, so regardless of which CMS platform they choose, they need to partner with an agency that has the knowledge and expertise to keep them at the forefront of their industry.
Additional Points About the Survey
While the survey will predominantly provide insights into how enterprises are utilizing WordPress, they hope the resulting report will also showcase the platform’s value to other major brands, highlighting its significant evolution, flexibility, and extensibility.
Conclusion
Thank you, Iain!
The State of Enterprise WordPress
If you’re an enterprise WordPress user, we encourage you to join the State of Enterprise WordPress 2023 survey and help shape the future of WordPress for enterprises.
WP Engine Enterprise WordPress Hosting Solutions
If you’d like to learn more about WP Engine’s enterprise WordPress hosting solutions, trusted by the world’s top agencies and Fortune 500 companies, visit wpengine.com.
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