Indian Organisations Embrace Transformative Use Cases of Generative AI
**Indian Organisations are Moving Beyond Experimentation with Generative AI**
Indian organisations are increasingly moving beyond experimentation with generative artificial intelligence (GenAI) to focus on transformative use cases, according to NTT DATA’s Global GenAI Report: How Organizations are Mastering their GenAI Destiny in 2025. The report highlights significant investments in GenAI technologies across the country, with 67% of Indian executives having “expert” or “robust” GenAI teams.
**Leveraging GenAI for Critical Functions**
In India, GenAI is being leveraged for critical functions like quality control, risk assessment, fraud detection, process automation, and personalised service recommendations. Two-thirds of Indian C-suite executives expect GenAI to improve competitiveness, accelerate innovation, enhance compliance, bolster security, and drive revenue growth within the next two years.
**GenAI Strategies and Implementation**
While 95% of Indian organisations claim to have well-defined GenAI strategies, only 37% have aligned these strategies with their broader business plans, limiting returns on investment. Skill gaps also pose a significant challenge, with 55% of respondents highlighting the need for employee training to effectively integrate GenAI into workflows.
**Barriers to GenAI Adoption**
Key obstacles to GenAI adoption in India include a lack of user training, safety and security concerns, low awareness of solutions, and resistance to the technology. These challenges are compounded by unclear government regulations, with 81% of Indian respondents identifying regulatory uncertainty as a hindrance to their GenAI strategies.
**Balancing Innovation with Responsibility**
As GenAI adoption accelerates, Indian organisations are increasingly focused on balancing innovation with responsibility. While 81% of Indian leaders acknowledge the importance of guiding employees in using GenAI responsibly, many admit to lacking formal policies for its usage. Concerns around intellectual property protection and operational safety remain prevalent.
**Optimism Around GenAI**
Despite these challenges, optimism around GenAI remains high, with 79% of Indian respondents expressing excitement about its transformative potential. The report suggests that organisations that address skill gaps, align GenAI strategies with business objectives, and adopt ethical practices will be better positioned to unlock its full value.
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