{"id":5506,"date":"2025-02-16T16:27:12","date_gmt":"2025-02-16T16:27:12","guid":{"rendered":"https:\/\/fusionmindlabs.com\/blogs\/neon-brings-monkey-to-church\/"},"modified":"2025-02-16T16:27:12","modified_gmt":"2025-02-16T16:27:12","slug":"neon-brings-monkey-to-church","status":"publish","type":"post","link":"https:\/\/fusionmindlabs.com\/blogs\/neon-brings-monkey-to-church\/","title":{"rendered":"Neon Brings Monkey to Church"},"content":{"rendered":"\n<\/p>\n
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Experience Terror in a Sacred Setting: Neon’s Unconventional Marketing for “The Monkey”<\/h2>\n

In just a week, Osgood Perkins’ highly anticipated horror film, The Monkey<\/a><\/em>, will finally hit theaters, bringing with it a wave of suspense and gore. While most viewers will catch it on the big screen or via streaming platforms, a select few may have the unique opportunity to watch it in a more unconventional setting – their local church.<\/p>\n

To make this possible, Neon is inviting audiences to sign up their place of worship to screen the film, allowing viewers to experience the horror movie in a hallowed and eerie environment. Interested parties need only fill out a simple form<\/a>, answering three questions: why their church should be chosen to screen The Monkey<\/em> (in 100 words or less), whether salvation comes through faith or film, and identifying the “greatest sin of all” (hint: it’s using your phone in a movie theater). Note that only authorized religious institutions are eligible, so attempting to declare a private residence a church won’t suffice.<\/p>\n

This unorthodox marketing approach is reminiscent of Neon’s previous campaigns, such as the cryptic trailers and interactive phone number for Longlegs<\/em>, which featured pre-recorded messages from Nicolas Cage. Similarly, the studio’s other major 2024 horror release, Immaculate<\/em>, was promoted using negative reviews from devout Christians, with one review even being printed on a t-shirt (although it’s not available for purchase).<\/p>\n

The Monkey<\/em> is set to hit theaters on Friday, so those interested in making a memorable experience out of the film can apply to host a screening at their church by visiting the official website<\/a>.<\/p>\n

Neon<\/figcaption><\/figure>\n
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For more io9 news, be sure to check out our coverage of upcoming Marvel<\/a>, Star Wars<\/a>, and Star Trek<\/a> releases, as well as the latest developments in the DC Universe on film and TV<\/a>, and everything you need to know about the future of Doctor Who<\/a>.<\/p>\n<\/blockquote>\n<\/div>\n